iPhone 15 Bad News, Apple Ad Reverse, Disappointing Mac Pro Delay

Looking back at another week of news and headlines from Cupertino, this week’s Apple Loop includes bad news on the iPhone 15, Brazil demands USB-C iPhone charging, Mac Pro delay, AirPods as an accessory, Apple advertising backlash, sneaky pieces. for trade-in, and test out the new emergency SOS Satellite.

Apple Loop is here to remind you of some of the discussions that have been happening around Apple over the past seven days (and you can read my weekly digest of Android news here on Forbes).

Bad news on the price of the iPhone 15

Apple’s next-generation iPhone may not be revealed until September next year, but the design and specifications should be decided earlier in the cycle, so it’s no surprise that details about what’s coming next will come out. And in terms of pricing, that’s bad news for Apple shoppers and customers:

“LeaksApplePro has provided more information about the increase in production costs for the iPhone 15 Ultra. Speaking with me, the leaker said that the bill of new materials will increase up to $ 100. Although this may not sound “more,” it is important to remember that these are costs Apple, not the buyer. For comparison, last month Nikkei Asia revealed the components of the iPhone 14 Pro Max cost Apple $ 501, and the price for the smartphone starts at $ 1099. That said, it is overly simplistic to say that $ 1 on the component costs the same $ 2 added to asking price”.

(Forbes).

India Follows EU In USB-C Demand

Following the European decision to mandate USB-C charging ports for small electronic devices – a move that Apple tacitly acknowledged would mean replacing the lightning port on European models at least – the Indian government has started a similar process this week that could. lead to functionally identical laws.

“In a government press release, the secretary of India’s Ministry of Consumer Affairs, Food & Public Distribution, Rohit Kumar Singh, said that different government and private institutions held meetings and “a broad consensus emerged among stakeholders on the adoption of USB Type – C as charging. port for electronic devices such as smartphones, tablets, laptops, etc.

(MacRumors).

Mac Pro Release Date Moves To 2022

The announcement of Apple’s move to ARM-based computing for the Mac platform at the Worldwide Developer Conference 2020 came with the promise… that all new Macs will run on Apple Silicon by the end of 2022. With every other box checked, where is our Mac Pro. brave new world?

“Apple rarely offers guidance on when new products will appear. Those waiting for the final Mac are still holding out for that 2022 deadline. There will probably be a press release in the next few weeks and a handful of machines on sale through the Apple Store but the deadline is fast approaching, and the Mac Pro is probably set for 2023.

(Forbes).

Apple Hearing Aids

They may not be sold as hearing aids, but Apple’s AirPods range certainly meets some relevant criteria and standards. A Taiwanese study has (ahem) listened closely to the capabilities of audio peripherals. They are not ready, medically, to be certified, but the product has benefits, and there may be a future where they make a class:

“AirPods are not sold or approved by the Food and Drug Administration as a device for people with mild to moderate hearing loss. moving into the space to help people who don’t need expert care—including from Apple itself.”

(Ars Technica).

Advertising Backlash Inside Apple

Advertising in its services is not one of Apple’s main revenue drivers – although I’m sure many people are interested in the advertising business of $ 4 billion per year – but Apple’s plan to push up to $ 10 billion has attracted a lot of internal criticism inside Cupertino. about how it can damage the perception of the “Apple Brand”:

“While in general, Apple shows the future of unified results in Ads, especially those in the App Store intended to help developers gain more users and customers find more active, internal, employees are less than satisfied with the current approach. In internal chatrooms, at least seven. Employees who working on Apple’s advertising team expressed concern that the company is going too far in its advertising business and will undermine the premium experience with the ‌iPhone‌.

(The Information through Rumor Mac).

Apple Cuts Trade-In Discounts

Although it’s not a direct increase in hardware prices, many Apple fans who upgrade their devices take advantage of Apple’s trade-in offers to reduce the amount they have to pay. In that sense, the cut from the trade-in value will be reflected in the price paid by many loyal fans:

“The sweet spot in all these prices is for two-year-old devices, especially for iPhones – and Apple targets owners until the end of their contracts. Up to the price, which means they apply to devices in pristine condition (beware caseless owners!).

(Forbes).

And Finally…

Apple’s “Emergency SOS” satellite service has been made available to the public this week. As with most services, there will be a desire to try it, but as with most services built on an emergency, it’s not something to take for granted. Apple set up a special test session for DC Rainmaker to experience the service in real-world conditions…

“First – note that this test is joined by Apple, specifically, they know not to send rescuers to my location. But everything else is as-is, leveraging the real satellite system for all communications, and I show where it works well, and where it is rather struggle. It goes without saying that if you go through and dial/text 911 in realz, real people will show up to try and save you. So don’t do that if it’s an emergency – instead, Apple specifically has a demo mode you can try out also uses satellites for real, but does not send emergency responses…

(DC Rainmaker).

The Apple Loop brings you seven days of highlights every weekend here at Forbes. Don’t forget to follow me so you don’t miss future coverage. Last week’s Apple Loop can be read hereor This week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.

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